Latest Articles
By Sharmila Giridharan · May 19, 2022
eCommerce store maintenance is all about upgrading the information in your online store to keep it running smoothly.
By Sharmila Giridharan · May 8, 2022
Ecommerce website design has the goal of making a better online store for your business.
By Sharmila Giridharan · April 20, 2022
Design thinking is a repetitive process that groups acquire to recognize end users, reshape problems, and create groundbreaking solutions.
By Sharmila Giridharan · April 7, 2022
Building your own business is a fun experience that pays off — literally. Here are practical tips to help you maintain it.
By Sharmila Giridharan · March 23, 2022
Since marketing is a recently discovered science, it becomes clear that marketing professionals have understood something important.
By Sharmila Giridharan · March 10, 2022
We offer proven tools, flows, environments, and expertise to quickly spin up an environment for use.
By Sharmila Giridharan · February 20, 2022
A good web design gets and fits into the end user’s mind easily. Here are some web design tips to be a better web designer.
By Sharmila Giridharan · February 8, 2022
Many traditional marketing ways are losing their essence, so digital marketing has been amazingly picked up in recent years.
By Sharmila Giridharan · January 4, 2022
A rundown of go-to SEO tools that can help grow your business, starting with free options like Google Trends.
By Sharmila Giridharan · January 3, 2022
A look at practical ideas for setting up effective, automated email sequences that keep customers engaged.
By Sharmila Giridharan · December 23, 2021
An overview of widely used payment gateway options — including PayPal — to help you choose the right fit for your store.
By Sharmila Giridharan · December 4, 2021
Practical content marketing strategies designed specifically to help online stores attract and retain customers.
By Sharmila Giridharan · November 20, 2021
Straightforward guidance on building a stronger social media presence, starting with planning a consistent posting strategy.
By Sharmila Giridharan · November 10, 2021
E-gifting transactions have grown threefold in the last three years, changing how India gives and receives gifts.
By Sharmila Giridharan · October 23, 2021
An introduction to how automated email flows help businesses stay connected with their audience while cutting down repetitive manual work.
By Sharmila Giridharan · September 7, 2021
An overview of the tools we use — Google Analytics, Mixpanel, Heap, and Amplitude — to understand user behavior and improve your site.
By Sharmila Giridharan · August 29, 2021
A look at vulnerability assessments, penetration testing, and security audits that keep your web application safe.
By Sharmila Giridharan · August 4, 2021
Weighing the pros and cons of readymade versus custom themes to help you choose what suits your eCommerce store best.
By Sharmila Giridharan · July 20, 2021
Why a strong customer support system — from helpdesks to abandoned cart recovery — is essential for ecommerce success.
By Sharmila Giridharan · July 8, 2021
A step-by-step guide to updating your WordPress theme without losing the customizations you’ve already made.
By Sharmila Giridharan · June 24, 2021
A practical look at identifying your audience, choosing the right marketing channels, and going local to grow international sales.
By Sharmila Giridharan · June 12, 2021
An overview of our SEO services — from website analysis and on-page optimization to keyword research and sitemap submissions.
By Sharmila Giridharan · May 19, 2021
A look at our marketing and support offerings, including web research, lead generation, and calendar management services.
By Sharmila Giridharan · May 4, 2021
Practical tips to keep your store current and fresh — from rotating promotions to experimenting with navigation.
By Sharmila Giridharan · April 18, 2021
A look at our email marketing services, from mass email campaigns to responsive client service emails.
By Sharmila Giridharan · April 2, 2021
Why custom WordPress plugin development and theme customization can improve your site’s functionality and security.
By Sharmila Giridharan · March 22, 2021
An overview of our web design and development services, from custom design to WordPress support and payment gateway integration.
By Sharmila Giridharan · March 15, 2021
Why content marketing drives conversions, builds trust, and improves SEO for growing ecommerce stores.
By Sharmila Giridharan · February 23, 2021
Why high quality, optimized product images are essential for conversions, SEO, and customer trust.
By Sharmila Giridharan · February 16, 2021
An overview of our ecommerce back office support, from catalogue management to seller panel and inventory services.
By Sharmila Giridharan · January 12, 2021
From blog posts to guest blogging and SEO writing — an overview of our content creation and copywriting services.
By Sharmila Giridharan · January 4, 2021
A breakdown of everything a virtual assistant can help with, from admin and social media to ecommerce and design.
By Sharmila Giridharan · December 23, 2020
Why moving to cloud-based invoicing saves time, improves cash flow, and helps you get paid faster.
By Sharmila Giridharan · December 9, 2020
Practical tips for optimizing your YouTube videos — from file names and thumbnails to tags and captions.
By Sharmila Giridharan · November 21, 2020
An overview of popular agile frameworks including Scrum, Kanban, Extreme Programming, DSDM, and Scrumban.
By Sharmila Giridharan · October 11, 2020
A comparison of the top ecommerce platforms — from Shopify and BigCommerce to WooCommerce and Magento.
By Sharmila Giridharan · September 1, 2020
A glossary of essential Scrum terminology, from sprints and user stories to burndown charts and retrospectives.
By Sharmila Giridharan · August 19, 2020
DIY YouTube marketing tips — from storytelling and titles to SEO and analyzing your channel performance.
By Sharmila Giridharan · July 11, 2020
Key design considerations for ecommerce sites, from cart buttons and navigation to mobile-friendliness and security.
By Sharmila Giridharan · June 3, 2020
A rundown of popular email marketing platforms, from Mailchimp and ActiveCampaign to Pardot and Interspire.
By Sharmila Giridharan · May 20, 2020
A responsive web design is a must today — practical tips on fluid grids, touch-friendly buttons, and adapting images and layout to any screen.
By Sharmila Giridharan · April 10, 2020
A rundown of top web hosting platforms — comparing uptime, load speed, security, and pricing across GoDaddy, Bluehost, SiteGround and more.
By Sharmila Giridharan · March 14, 2020
Practical tips for writing better calls to action — from keeping your end objective in mind to using powerful verbs that drive conversions.
By Sharmila Giridharan · February 5, 2020
Key factors to weigh when choosing a payment gateway — fees, recurring billing, PCI DSS compliance, mobile support, and integration ease.
By Sharmila Giridharan · January 5, 2020
A practical guide to using content marketing to grow your ecommerce store — from analyzing your industry to setting goals and creating videos.
By Sharmila Giridharan · October 11, 2019
Why personalizing the shopping experience through ecommerce support services increases engagement, order size, and customer loyalty.
By Sharmila Giridharan · July 19, 2019
Practical steps to protect your ecommerce store from hackers — encryption, careful hosting selection, and ongoing security testing.
By Sharmila Giridharan · April 23, 2019
A deep dive into cohort analysis in Google Analytics — understanding user disengagement, cohort types, sizes, and key retention metrics.
By Sharmila Giridharan · January 10, 2019
An introduction to automated bulk email marketing — trigger emails, drip campaigns, and practical ideas to grow your business through automation.
By Sharmila Giridharan · October 23, 2018
Tips for managing orders across sales channels effectively — inventory visibility, timely delivery, and reliable payment methods.
By Sharmila Giridharan · July 25, 2018
Practical ideas to keep your ecommerce store fresh and engaging — from following design trends to posting fresh content and launching new features.
By Sharmila Giridharan · April 26, 2018
Four key support services every ecommerce store needs — reliable customer support, product database management, product reviews, and SEO support.
By Sharmila Giridharan · April 18, 2018
An 11-step guide to building a profitable ecommerce business — from choosing a product and researching competition to hiring experts and gathering feedback.
By Sharmila Giridharan · January 1, 2018
A comparison of the top 5 WordPress hosting providers, plus the key criteria — support, security, speed, storage and price — to check before choosing one.
By Sharmila Giridharan · October 31, 2017
A detailed comparison of the top 10 email marketing service providers — from MailChimp and ActiveCampaign to Pardot and NetResults, with pricing for each.
By Sharmila Giridharan · October 28, 2017
The major trends reshaping smartphone-powered shopping — mobile payments, augmented reality, mobile commerce apps, B2B ecommerce, and video content.
By Sharmila Giridharan · October 25, 2017
Step-by-step methods to update your WordPress theme safely — using a child theme, or preserving your tweaks if you never set one up.
By Sharmila Giridharan · October 24, 2017
Why proper ecommerce catalog management matters — richer product data, better customer experience, and the tools to manage it as your store grows.
By Sharmila Giridharan · October 23, 2017
A step-by-step guide to bulk importing products into your Magento 2.0 store, from the admin panel through to validating and completing the import.
By Sharmila Giridharan · October 22, 2017
A practical guide to setting up a customer loyalty programme — deciding reward points, naming your programme, and explaining it clearly to shoppers.
By Sharmila Giridharan · October 4, 2017
A step-by-step guide covering everything from picking products and writing a business plan to registering your domain and setting up a merchant account.
By Sharmila Giridharan · October 3, 2017
A look at how Raymond, Starbucks, Pepperfry, Adidas, and Oasis are blending online and offline shopping to deliver a seamless customer experience.
By Sharmila Giridharan · October 3, 2017
Practical best practices for ecommerce store maintenance — from keeping plugins updated to using product videos, social media, and guest posts.
By Sharmila Giridharan · October 2, 2017
Comparing the two platforms’ core functionality, features, and which type of business each is best suited for.
By Sharmila Giridharan · September 30, 2017
A detailed comparison of 10 popular ecommerce analytics tools — from Google Analytics and KISSmetrics to Mixpanel, Heap, and Crazy Egg — with features and pricing.
By Sharmila Giridharan · September 30, 2017
Five essential practices for keeping a WordPress store running smoothly — backups, regular updates, security frameworks, SEO, and pruning unused plugins.
By Sharmila Giridharan · September 29, 2017
A breakdown of what each CMS does best — WordPress for flexible, SEO-friendly websites and blogs, Magento for dedicated ecommerce stores.
By Sharmila Giridharan · September 28, 2017
Comparing the two most popular ecommerce platforms — an all-in-one hosted service versus a self-installed, more hands-on WordPress plugin.
By Sharmila Giridharan · September 27, 2017
Why a dedicated mobile app can expand your reach, boost engagement, improve conversion rates, and build lasting customer loyalty.
By Sharmila Giridharan · September 24, 2017
A comparison of 9 leading multivendor marketplace platforms — CS-Cart, Magento Marketplace, Drupal Ecommerce, X-Cart, and more — with pricing and features.
By Sharmila Giridharan · October 20, 2017
Practical advice for crafting friendly emails, writing subject lines that get opened, and creating content that drives clicks.
By Sharmila Giridharan · October 17, 2017
A detailed comparison table weighing implementation time, cost, customization, and scalability between custom and readymade themes.
By Sharmila Giridharan · October 15, 2017
From brand identity and reduced errors to financial management and easy access — why online invoicing is essential for ecommerce.
By Sharmila Giridharan · October 13, 2017
A feature-by-feature comparison of responsive websites versus native apps, including compatibility, cost, and offline support.
By Sharmila Giridharan · October 10, 2017
Practical steps to localize your ecommerce strategy — making customers comfortable, reaching them at their level, and acting local.
By Sharmila Giridharan · October 9, 2017
Seven steps to hiring a marketer fast and well — from advertising the role and investing in talent to checking dedication and reputation.
By Sharmila Giridharan · October 7, 2017
Why unoptimized product images can hurt your SERP rankings and conversion rates — and why image optimization deserves real attention.
By Sharmila Giridharan · October 7, 2017
Ideas for standing out from competitors — original content, research, storytelling — plus SEO tips like blogging, PR, and keyword research.
By Sharmila Giridharan · October 6, 2017
What WordPress module development is, why custom plugins matter, and what to look for before hiring a development service.
By Sharmila Giridharan · October 5, 2017
An explainer on what Shopify and Salesforce Commerce actually do, their core services, and how to decide between them.
By Sharmila Giridharan · September 15, 2014
A client project profile for Red Spark Music, an online destination for buying high quality music with a catalog searchable by title, artist, or format.
By Sharmila Giridharan · August 30, 2014
A client project profile for an ecommerce platform selling exclusive, authentic Indian handicrafts and decorative artwork.
By Sharmila Giridharan · August 15, 2014
A client project profile for a PrestaShop-powered store offering discounted, high-quality kitchen worktops across the UK.
By Giridharan Venkatesan · July 15, 2014
A client project profile for a Magento store specializing in burglar alarm systems and home security products.
By Sharmila Giridharan · July 15, 2014
A client project profile for a Magento-powered food store serving UK customers with quality processed food products since 2010.
By Giridharan Venkatesan · October 15, 2013
A client project profile for a multi-language, daily video feed platform delivering evidence-based medical content and CME-credited clinical cases.
By Sharmila Giridharan · August 20, 2017
A guide to translating your business objective into your web design — setting goals, keeping design simple and responsive, and creating engaging content.
By Sharmila Giridharan · August 8, 2017
A step-by-step framework for content strategy — defining your aim, finding content ideas, and marketing your content once it’s published.
By Sharmila Giridharan · July 10, 2017
An overview of major threats — vulnerability, URL manipulation, SQL injection, XSS — and the firewalls, testing methods, and tools used to defend against them.
By Sharmila Giridharan · June 23, 2017
A comparison of six popular analytics tools — Google Analytics, Kissmetrics, Clicky, Mint, Heap, and MixPanel — and a simple 3-step analytics strategy.
By Sharmila Giridharan · June 5, 2017
Five crucial points for generating quality leads through your website — presenting, branding, content, connecting, and search engine optimization.
By Sharmila Giridharan · May 20, 2017
The benefits of hiring a virtual assistant — from digital marketing and email services to web research and writing — for solopreneurs and small teams.
By Sharmila Giridharan · May 3, 2017
What a hybrid app is, the best hybrid frameworks like Framework7 and Ionic, and why hybrid apps combine the best of native and web apps.
By Sharmila Giridharan · April 17, 2017
Five ways small businesses can expand sales through ecommerce — location-based commerce, social commerce, email marketing, m-commerce, and B2B platforms.
By Sharmila Giridharan · April 1, 2017
How DevOps helps businesses structure their workflow through integration, goal-setting, and finalization stages to deliver higher quality products.
By Sharmila Giridharan · March 15, 2017
A look at three DevOps implementation methods — the all-in-one, one-on-one, and pre-post phase approaches — plus the tools engineers commonly use.
By Sharmila Giridharan · February 27, 2017
A look at mobile access as a growing trend, and how marketing automation is extending into personalized landing pages and product recommendations.
By Sharmila Giridharan · February 27, 2017
An introduction to DevOps as a method for integrating software development and operations, its uses, and how Amazon and Netflix apply it.
By Sharmila Giridharan · February 10, 2017
Why an active Twitter following holds real business value, and an introduction to strategies for growing your follower base.
By Sharmila Giridharan · February 7, 2017
A 4-step framework for business marketing — attract, extract, involve, and interact — covering blogging, forms, CRMs, and follow-up emails.
By Sharmila Giridharan · February 7, 2017
Why LinkedIn’s 467 million members make it worth a brand’s time, and an introduction to building credibility on the platform organically.
By Sharmila Giridharan · February 6, 2017
How Snapchat responded to competitive pressure from Instagram Stories, including its Sponsored Lenses ad format and new self-serve ad tools.
By Sharmila Giridharan · August 26, 2016
A comparison of Shopify, BigCommerce, WooCommerce, and Magento — platforms small business owners should consider when setting up an ecommerce store.
By Sharmila Giridharan · June 14, 2015
An introduction to IT Resource Augmentation and the cost-effectiveness of evaluating available resources to meet business objectives.
By Sharmila Giridharan · June 10, 2015
Three key benefits of hiring a virtual assistant — timely work, price-effective delivery, and flexible hiring without a permanent commitment.
By Sharmila Giridharan · May 15, 2015
Why organizations without a mobile app may be missing a valuable opportunity, and what to consider before hiring a developer.
By Giridharan Venkatesan · April 4, 2015
A case study on a critical ecommerce book store project, covering business challenges, stock updates, and API implementation for a 12-million-title catalog.
By Giridharan Venkatesan · March 30, 2015
An overview of OpenCart’s salient features — multi-currency support, unlimited categories, statistics, and its expandable functionality modules.
By Giridharan Venkatesan · February 27, 2015
A case study on real-time GPS tracking solutions for CRM field tracking, courier and delivery logistics, and food delivery businesses.
By Giridharan Venkatesan · December 30, 2014
A case study on a B2B chemical trading portal built with CMS and Yii technologies, spanning offices in 5 countries and 100+ chemical categories.
By Sharmila Giridharan · December 15, 2014
A case study on a UK food retail store selling hampers, champagne, wines, cheeses, coffee, and other gourmet special offers.
By Giridharan Venkatesan · November 28, 2014
A case study on a free Android app for real-time family and friend tracking, with use cases for outdoor trips and pet tracking.
By Sharmila Giridharan · November 15, 2014
A case study on a UK-based online-only ecommerce store selling classic, sport, and kids’ pinhole glasses to distributors worldwide.
By Sharmila Giridharan · October 15, 2014
A case study on LaptopSkinVault, a Magento store offering distinctive laptop skin designs backed by a charitable giving partnership.
By Sharmila Giridharan · October 10, 2014
A case study on a UK car audio store selling head units, speakers, amplifiers, subwoofers, and vehicle tracking accessories.
By Sharmila Giridharan · September 30, 2014
A case study on an authentic premium and luxury goods store, backed by secure payment gateway partnerships and trusted logistics.