Email Automation
Email marketing is the most effective channel for marketing a business. Every serious marketer needs not only to know how automation is done but also how to do it successfully. Smart companies have already started setting up automated bulk email campaigns to trigger off their users’ actions.
What Is Email Automation?
As the name implies, automated bulk email marketing sends emails to your customers and prospects automatically based on a schedule — timely, personalized, and hyper-relevant to the reader, so they are opened and clicked more frequently. These emails generally fall into two categories.
Trigger emails — triggered based on your subscriber’s behaviour, generally including welcome emails, milestone emails, refer-a-friend emails, bonus emails, and reward emails.
Drip feed emails — sequential messages delivered based on a time frame you specify, most commonly used to deliver things to subscribers who signed up for a free report and encourage them to take the next step.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.
1. Welcome
96% of visitors to your website aren’t actually ready to engage with you, but they’ve shown clear interest. Get them to subscribe to your email list, then use an automated welcome email offering a special subscriber-only offer.
2. Increase Usage
Most companies use a free trial period to get potential customers to try the product. A series of automated emails during that trial period helps people realize the value of your product before converting into a paying customer.
3. Feedback
It’s nearly impossible to build a product your customers want without understanding what they actually want. Feedback emails are easy to set up, and you can start getting quality feedback right away, either through direct replies or linked surveys.
4. Constant Information
Losing existing customers costs money — send email campaigns informing them their subscription, account, or policy is about to expire, set up as a series of automatic emails in the days leading up to that date.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.
5. Offer a Surprise
A simple birthday email is one of the most common and effective types of automated bulk emails — it wishes the reader happy birthday while showing you care, and can include a relevant birthday offer.
6. Reminders
Repeat business is a critical driver of growth. Regular reminder emails work particularly well for businesses providing recurring services, like mechanics offering tune-ups or dentists doing routine check-ups.
7. Promote Your Posts
If you run a blog as part of your marketing mix, email is one of the most powerful channels for growing your audience — set up an automated email that monitors your blog’s RSS feed for new posts and alerts subscribers.
8. Promote Your Event
If your business includes running events, meetups or webinars, getting people to attend is critical — even with many registrations, only about 50% attend, so send bulk reminder emails leading up to the event and follow-up emails after.
All your automated bulk email marketing needs are answered here at Libra Web Solutions. If you are looking for having email marketing done for your customers, explain to us the concept and we will strategize, design, and send and get you know about the reports on open, clicks and more. To know more contact us at info@librawebsolutions.com.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.