Check Out These Top Mobile Ecommerce Trends
Technology is developing day by day. Today, the world has switched to mobile phones, and users have become more comfortable with mobiles in every possible sense — booking tickets, restaurant tables, shopping, and more. M-commerce has been on the up and up for years, and ecommerce merchants, developers and marketers alike are scrambling to meet the needs of today’s buyers.
1. Mobile Payments
Payment through smartphones has become trendy recently, increasing sales across various businesses. Figures indicate a sharp increase of 48% in payments through mobile devices like smartphones, tablets, and phablets — making mobile the most efficient way of making payments.
2. Augmented Reality
AR technologies offer an incredible opportunity to shoppers, letting them test products with their avatar and make final decisions. It brings immersive, interactive experiences regarding products — the compelling, conversion-optimizing, interactive nature of AR is exclusive to mobile.
3. Mobile Ecommerce Apps
With mobile technologies developing, the trend of mobile commerce apps keeps growing. Mobile screens have almost replaced desktops for ecommerce, and these apps generate more revenue compared to desktops and mobile browsers.
Libra Web Solutions service include: Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for ecommerce, Small Business Ecommerce Mobile App.
4. B2B Ecommerce
A survey by International Data Group found 70% of millennials use m-commerce channels for B2B purchases, 41% of B2B tech buyers bought a product within 6 months of watching a mobile ad, and three-quarters of B2B tech buyers carry at least two mobile devices — clear signs of rapid growth for B2B marketers.
5. Video Content
Multimedia content has gained momentum with the rise of smartphones and new technologies — videos and animations attract huge traffic from mobile devices, placing them firmly in the rising ecommerce trends list.
The future of m-commerce is bright with various technological advancements taking place — mobile devices are gaining ground in mainstream ecommerce, enriching the overall shopping experience.
Hopefully, these m-commerce trends will help you provide your customers with the shopping experience they want and need. If you are looking for any m-commerce services, please contact us at info@librawebsolutions.com. Libra Web Solutions transformed around 80 ecommerce ventures for customers from UK, Australia, India, and Hong Kong, Singapore since 2008.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.