Why Web Analytics Should Be Given an Equal Priority
Today a business riding on the internet has to check whether whatever they’re doing to promote their brand is working, and whether they’ll be able to reach their goals. That’s where analyzing and creating reports for your business comes in — web analytics is a small tool through which you learn what’s actually going on for your business, which is why it should be given equal priority.
Libra Web Solutions service include: Google Analytics Setup, Kissmetrics Analytics Services, Clicky Analytics Services, Mint Analytics Services, Heap Analytics Services, MixPanel Analytics Services, Web Analytics Services, Web Analytics Company.
1. Google Analytics
A really good free tool where you get to know which keywords are bringing users to your website and what activities they perform, creating a report of your website and goals — usable by any website.
2. Kissmetrics
Gives a free demo but is a paid tool with an easy, interesting visual format. Its population feature lets you see what an individual visitor is doing, along with many other good features, though it’s an expensive tool.
3. Clicky
The dashboard displays everything you want to see in a simple way, plus a spy view feature giving an overview of traffic driving to your site. Comes in both paid and free versions.
4. Mint
A self-hosted analytics tool that charges $30 a website, offering more features than Google Analytics — Pepper Mill, a part of Mint, makes the analytics smoother.
5. Heap
Gives features like retroactive analytics and an event visualizer. Free if you have fewer than 5,000 visits per month, then costs about $100, and offers an option to promote Heap through an image link for more access.
Libra Web Solutions service include: Google Analytics Setup, Kissmetrics Analytics Services, Clicky Analytics Services, Mint Analytics Services, Heap Analytics Services, MixPanel Analytics Services, Web Analytics Services, Web Analytics Company.
6. MixPanel
Comes in free and paid versions, providing a better event model than GA, real time tracking, and Funnels — letting you see a visitor’s flow step by step in a systematic manner and create normal reports.
Every tool has its pros and cons, and there are many more like Chartbeat, User Testing, Fullstory and Spring Metrics.
Web Analytics Strategy
After choosing a tool, plan your goal, then build a strategy for it in a 3 step process: 1) Store your daily activities in a document, converting your goals into KPIs and reviewing the results. 2) See where you’ve lacked, identify what went wrong, and do some R&D. 3) Start up again, making a loop.
We can conclude that web analytics is a plan game for your business — keep track of your audience, make a strategy for your goal, use a good analytics tool, and then generate a report.
Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Web Analytics, Web Analytics Consulting Services include Setup, Monitoring, Google Analytics, Mixpanel, Heap Analytics, Amplitude, Kissmetrics platform.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.