Snapchat's Expansion Idea
Snap is likely feeling the pressure to innovate as competitors like Facebook continue to borrow Snapchat features. Instagram Stories, which only launched in August but reportedly has a daily active user base to rival Snapchat’s, is apparently siphoning off some of the platform’s talent and audience. Snap was an early leader for social AR technology, and more robust offerings might increase its value and appeal.
Libra Web Solutions service include: Snapchat Marketing Service, Snapchat Marketing Agency, Snapchat Online Marketing Service, Snapchat Virtual Assistant, Hire Snapchat Specialist, Snapchat Marketing Assistant.
Snapchat continues to roll out new features and app updates in advance of its initial public offering of stock, which was expected for March. Sponsored Lenses is an ad format that brands have taken to even though the ads only last 24 hours and are fairly expensive — a standard ad costing $450,000, a weekend ad costing $500,000, and Sponsored Lenses for special events and holidays costing $700,000 or more, according to reports.
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Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.